Introducing Award Winning City Safety in the New Volvo XC60
New York, NY. (March 28, 2008) Volvo City Safety – Volvo Cars’ in-house developed technology for avoiding low-speed collisions – is receiving the American "Traffic Safety Achievement Award" at this year’s World Traffic Safety Symposium in New York
City Safety is yet another example of Volvo’s aim to utilize real world traffic situations to develop solutions to prevent accidents. It is extremely gratifying that we are now being acknowledged with this prestigious award,” says Jonas Ekmark, head of preventive safety at the Volvo Cars Safety Center.
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"At this year's World Traffic Safety Symposium held at the New York International Auto show, a panel of experts consisting of traffic safety specialists from institutions such as the Department of Transportation and the National Highway Traffic Safety Administration (NHTSA) reward various developments that reduce the number of injuries and fatalities on American roads. Volvo’s safety feature, City Safety, made a huge impression on the jury members owing to its ability to prevent or lessen the severity of collisions at low speeds, thus reducing the risk of personal injuries and damage to vehicles.
“Volvo offers this type of feature as standard equipment,” says Arp. “City Safety clearly signals that the new XC60 is one of the safest cars Volvo has ever produced. The car is packed with our accumulated safety know-how and technology, both when it comes to helping to prevent accidents and protecting all the occupants in a collision.” |
Volvo will be the world's first to install City Safety as standard equipment in a vehicle. Launched later this year, the XC60 is Volvo's first car to have this system. Approximately 75% of all collisions are at speeds less than 18 mph. In 50 percent of cases the driver does not even brake before the collision and the reason is usually insufficient concentration. If the vehicle in front brakes suddenly and City Safety assesses that a collision is imminent, the brakes are prepared for action. If the driver does not take action, the car is braked automatically. At speeds less than 9 mph, City Safety can entirely avoid accidents, at speeds between 10-18 mph, the system applies brake force to reduce vehicle speed and help reduce occupant injuries and vehicle damage.
"With City Safety, we hope to eliminate whiplash injuries, to both vehicles involved in typical city driving low speed accidents along with eliminating vehicle body damages," states Ekmark. "Even with just reducing vehicle speed, this system will help to consequences of low speed impacts. The potential for reducing the risk of both personal injuries and car bodywork damage makes City Safety highly interesting from an insurance perspective. Volvo Cars is currently involved in negotiations with several insurance companies in Europe who are considering an insurance premium discount of up to 30 percent for cars equipped with City Safety.
To learn more about the New Volvo XC60 and City Safety, click here.
To read the New Volvo XC60 brochure, click here.
To sign up for information and communications about the New Volvo XC60, click here.
For more information about the all new XC60, please call Paul Anecharico at 410-868-8839.
There's a good reason why they say you'll find a little piece of Volvo in just about every car on the road today. Take a look through the list below and you'll see just how many lifesaving innovations first appeared in a Volvo. It's a list we're extremely proud of. To read about all of Volvo's safety firsts, click here.

IRVINE, Calif., Aug. 16 /PRNewswire/ -- Volvo's signature Scandinavian Luxury sedan has earned Insurance Institute for Highway Safety's (IIHS) top honors for vehicle safety in front, side, and rear impact crash protection... Volvo's S80 was one of the best performers. IIHS's announced that "The Volvo S80 also earns the Institute's 2007 TOP SAFETY PICK award for superior overall crash protections."
It now joins the XC90 and the C70 as IIHS Top Safety Picks. This dynamic accomplishment makes Volvo the luxury brand with the most IIHS Top Safety Picks.
"Volvo safety has been over 80 years in the making. Our cars are born from a culture that believes in protecting those in and around everything we make," states Anne Belec, President and CEO, Volvo Cars of North America. "Safety is a matter of cultural pride. Safety is not added on; it comes with the first kernel of thought when designing a new Volvo."
Volvo's holistic, 'Circle of Development' approach to safety starts from real world accident research, moving through to engineering, testing, manufacturing and coming back to real world accident research. Volvo safety is about Protective and Preventive safety -- to help people during one of their worst life experiences: an automobile accident.
- autospectator.com
Fuel Efficient Volvo's High Ranked in U.S.
ForbesAutos.com, Feb 14/ -- Volvo Cars has three models in the ten most fuel-efficient cars in their class on sale in the United States. The S40 and V50 came sixth and the C30 was placed tenth in FobesAutos.com's ranking of the most economical luxury cars.
Seven of the top ten cars in this list are European manufacturers. The remaining three are Japanese models.
Mike Omotoso of J.D. Power and Associates commented to ForbesAutos.com that European manufacturers have had to be conscious of fuel economy for decades: "In Europe, high-tech includes good performance coupled with good fuel economy."
The ten most fuel-efficient luxury cars:
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Ranking |
Model |
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1 |
Mercedes-Benz E320 BlueTec |
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2 |
Audi TT 2.0T |
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3 |
Audi A3 2.0T |
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4 |
Lexus GS 450h |
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5 |
Audi A4 2.0T |
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6 |
Volvo S40 2.4i/Volvo V50 2.4i |
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7 |
Acura TSX |
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8 |
Lexus IS 250 |
|
9 |
Porsche Boxster/Cayman |
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10 |
Volvo C30 2.5T |
To read more click here.